It is important that you, the customer, know that entry areas, walkways, and high traffic areas will never look like new again due to:

SHADING: The action of abrasive soil against the sides of the plastic-like fibers creates scratches and pits which dull the fiber's appearance, for. For example, if we took a clear piece of plastic and rubbed it with sandpaper, no matter how clean it was, the surface would always look dull.

FADING: Fading results from two factors. Light, whether incandescent, fluorescent, or especially direct sunlight, has an effect on dyes in carpet after a period of prolonged exposure. Soil, most of which are slightly acidic, tends to yellow thermal-plastic fibers after a period of prolonged exposure.

WEAR: This is simply a reduction in pile density or pile height in traffic areas, as compared to adjacent areas along walls or under furniture.

Because of these three very physical changes in the fiber itself, it is impossible for even the most professional cleaner to “make it look new again.” Fortunately, we become more realistic when educated about shading, fading, and wear.